This one was fun to concept. Article about watching trends in the commercial real estate market. Aptly titled: Saddle up for lending’s ups and downs. Created recently for December’s Scotsman Guide commercial edition.
A few details below, where you can better view the graph/money imagery, business peep and background subtleties.
On this project, there were two rounds of concepting “scribbles”. The first ones, are very quick thumbnails to help sell a particular direction since I was able to review these in person. The second a slightly tighter. but still pretty rough, sketch to get the green light to proceed with the final artwork, shown below.
And, finally, here’s the final art (in mini-blog form of course). The final artwork was created at 21.25 x 15 inches for the printed magazine.
Just above, how the spread looks in context.
Thanks for stopping by!